Here’s Looking at Art – Frank Horvat’s ‘iPad exhibition’

Frank HorvatA Trip Through A Mind (The iPad Exhibition)
Galerie Hiltawsky, Berlin
16.03.12 – 29.04.12

“I have probably taken more than a million shots, and among these there are about 2000 with which I am pleased enough to say: this is my photo.” – Frank Horvat

This exhibition is the third of Horvat’s that Galerie Hiltawsky has held. In May 2009 when the gallery opened, Horvat’s work form the 50s and 60s were shown. These consisted of documentary shots, portraits and black and white fashion photos. Later that same year in September/October, colour portraits from the series ‘From True Light’ were exhibited.


– Shoe and Tour Eiffel A, for Stern, Paris, 1974

A Trip Through A Mind (The iPad Exhibition) is based on the concept of a retrospective of Horvat’s 65 years as a professional photographer. However, as the space is limited, the gallery presents three framed and hung photographs from each of the twelve series in which he has worked. In addition to the traditionally exhibited works, virtual access to the artists entire collection is enabled through an application for the iPad titled ‘Horvatland’, designed by Horvat in close collaboration with Serge Montaigu (software developer), Adrian Gillot (translator French / English) and his assistant Viviana Rossi. The App contains two thousand photographs, ten hours of interviews and texts. This App is unique, without any historical precedent. With the iPad’s intuitive and tactile functionalities, the user easily explores the diverse paths the application offers.


– Sophie, 1983

Unlike other exhibitions, books and slideshows, which are all limited by a certain linearity, Horvatland represents a new language of sharing and communication. It opens a door onto a rich historical heritage while pointing towards the future, one where applications like it will serve as a new form of catalogue. Only their smooth and luminous surfaces won’t gather dust! Will this be the fate of exhibitions and the consumption of art?

A video presentation of the application is available here.

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